Continuous Improvement Through UX Research

Unlocking the essence of a customer's struggles and connecting with their emotions is crucial in comprehending the challenge we aim to solve through design. As demonstrated with the GO2Bank app, the UX research arsenal is vast, and these are just a few selected methods used to craft a user-centric experience.

With a clear grasp of the target audience, we engage users to gain deeper insights. In the case of our mobile app, a card sorting exercise helped reveal patterns and trends in how our features were organized.

By analyzing patterns and representing them on sticky notes, we gain a clearer visualization and the opportunity for an optimal navigation model begins to emerge.

To ensure successful navigation, we gather user input by asking them to name categories. In doing so, we search for common patterns and similarities in their responses.

To determine the significance and priority of features, we conduct a quadrant mapping exercise with customers. Presenting a list of features, they plot them on a quadrant map, and by analyzing the collective results, we find that high-priority features are located in the top-right quadrant, requiring special attention to make them easily accessible.

After constructing the Information Architecture model, we verify its functionality with a Tree Test, refining and repeating the process until we achieve a user-friendly experience where customers can effortlessly find what they need. Upon this, we create a Figma prototype and evaluate its effectiveness within the user interface.

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