While the notion of extraterrestrial homes may be fictitious, the process involved in this use case is quite down to earth.  This use case demonstrates a user-centered approach that I commonly use.  With an emphasis on building customer empathy, cross-functional collaboration, and rapid prototyping, here we are using design and research to help the business determine if lunar home insurance is a viable product offering.   

3, 2, 1 ... blastoff! 🚀